A good cuppa is the go-to for many, myself included (though coffee is my sin). And when a brand dominates a space like PG Tips has for the time they have, they seldom put concerted effort into huge ad campaigns. Except now, they have been doubling down on the therapeutic elements that make their tea such an integral part of British culture.

Lammas Park x producers requested me to create storyboards for the main campaign video for PG Tips “It’s Progress”. The ad, directed by Steven McQueen, would star Ashley Walters. Which means this is the second time I have had his image plastered everywhere on my screen whilst drawing since Top Boy.

The project went through several ups and downs and changes, and ultimately things settled as the story details were being fleshed out. Ultimately, the result was fantastic and the crew and producers should be proud as I am. Glad to have taken part! Now I need a cup. 🐸 ☕️ 🫖

Check out some of the storyboard frames I rendered:

Check out the ad below too:

Sum up,

YouTube comments will never not be my pastime.